Your Post-Pandemic Business Survival Guide

When the pandemic first hit, many of us thought that it would be over quickly. It didn’t seem possible that the government would close the economy for months on end. But that’s precisely what happened, and now many of us are in a pickle. We want our businesses to thrive, but we feel like we no longer have the opportunity to make it happen. 

In this guide, we take a look at how the pandemic is actually an opportunity for entrepreneurs. We also run through some of the issues you face and what you can do to resolve them. 

Why The Pandemic Is A Massive Business Opportunity

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Pandemics seem like they should be a bad thing for business. And for existing companies, especially those in the hospitality sector, they are.

But disruption also breeds opportunities. Creating businesses in an environment like this is more comfortable than under normal conditions because there are so many more opportunities. Both shifting demand and supply are opening up new business models and paradigms that just aren’t available in regular times. It means that entrepreneurs who have always wanted to get in the game finally can – and hopefully, with relative ease. 

Remember, there will be many leaders out there who are desperately trying to salvage their existing business models and continue to operate in the same way, hoping for a better time. But it’s becoming increasingly clear that that’s not what governments want. And without political change, these businesses are unlikely to return to their former glory. 

That’s why a lot of smart leaders are cutting their losses and running. They’re finding new opportunities specifically for the current environment and capitalising on them. They’re not looking back. There’s no point. 

Using Online Tools

The new business model goes something like this: 

  1. You advertise or market to customers online
  2. You provide a comprehensive interactive website with all of the information that they need
  3. You render services through the cloud or use third-party fulfilment if you sell physical products

In many ways, the model is actually easier than it was in the past. You don’t have to pay excessive business rates. And you don’t have to worry about the costs of running actual premises. 

The software options are also exploding. WordPress, for instance, has numerous plugins. There are solutions, like Trello, that allow you to plan your day in advance. And solutions like Click4Assistance business chat software, make it easier for your team to stay in touch. 

Adjusting Your Expectations

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It’s clear that the economy isn’t going to grow as much in the future as it did in the past. The number of people out of work is rising. And the returns that we’ve seen to stocks looks like it must come to an end soon. 

Adjusting your expectations, therefore, is essential. Businesses must target the markets that are out there, not what they imagine to be the case in the future. Remember, the pandemic is slashing growth rates and making people much poorer than they would have otherwise been. 

Phillip Neho

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