Traffic Jams You’ll Actually Enjoy: How To Get Your Business Noticed Online
The world of business has changed dramatically since the meteoric rise of the Internet. Today, it’s vital to have an online presence, even if you don’t sell products on the web. With more and more people using search engines to locate services and source products, it has never been more important to get your business noticed online. Here are some tips to drive traffic and attract attention.
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SEO (search engine optimization)
Search engine optimization is an incredibly effective digital marketing technique, which enables businesses to capitalize on the growing popularity of platforms like Google. Google alone processes over 60,000 searches per second, and businesses of all sizes can benefit from appearing at the top of page 1 of the search results. If you sell products or services, you want your links and landing pages to attract attention when a potential buyer conducts a relevant search. If you’re struggling to get past page 3, it’s wise to take steps to improve your search ranking. There are multiple ways to do this, including creating tailored content using keywords and popular search terms, revamping your landing pages and using different types of content, for example, videos, to make guides, tutorials and blog posts more informative and engaging.
If you’re not an expert in SEO, and you’re struggling to attract web users and generate leads, it’s worth seeking expert advice and working with experienced marketers. Before you decide which agency to hire, read testimonials like this Supple review, look at portfolios and analyze results. You want to search for a reputable company that has experience in helping businesses in your field to reap the rewards of a targeted SEO campaign.
Social media
Social media is a fantastic platform for businesses looking to interact and engage with customers, as well as promoting products and building a strong brand image. With social networks, you can reach out to new customers, using tools to reach customized audiences and create high-quality leads, you can communicate with clients 24-hours-a-day and you can showcase your personality and company ethos. You can up-sell products, share news and promote sales and exclusive discounts, and you can also encourage your followers to spread the news by sharing and liking posts. Video content is shared much more frequently than images and text, so it’s beneficial to vary your posts and include clips and films.
Catering to the mobile market
If you’re redesigning or modernizing your website, or you’re launching a new business, it is vital to ensure that you cater to the mobile market. This is a growing market, with more and more people using their phones and tablets to research businesses and find and order products. Even if you don’t sell products on your website, it’s critical to take steps to ensure mobile users can find your contact details and learn more about the services you offer. Research suggests that 88% of people who conduct a local search on a mobile device will either call or visit a business within 24 hours. Over 60% of consumers choose businesses that have mobile-friendly content.
Most of the time, we roll our eyes when stuck in a traffic jam, but there are few things that are more valuable for modern-day business owners than Internet traffic. Hopefully, these tips will help you attract attention online.
