The Best Website Improvements In Order Of Affordability
Running a website is a challenge. Aside from the malware, hackers, and other cyber baddies out there, you have to make sure that your website is ever on the cutting edge of technology. It has to look good, be great to use, and should always be making use of the most modern features available to you. Of course, though, improving your website can often be an expensive and time-consuming process.
To solve one of these problems for you, this article is going to be rounding up some of the most affordable ways to improve your website. They are in order of price, with the most affordable at the top, and the pricier options at the bottom. All of these improvements are worth your time, giving you the chance to pick and choose based on the cost.
#1 Simple Testing
This first improvement may not involve many changes to your website. Testing is crucial when you’re trying to make an online platform successful, and you can often handle it for free, with even the premium options in this field being nice and affordable. There are a few different areas which are worth testing.
- UX/Usability: Making sure that users enjoy the time they spend on your site is crucial. Tree testing, surveys, and a range of other methods can be used for this, and it’s worth using more than one to make sure that you’re getting as much out of it as possible.
- Speed: People will quickly get bored of trying to use your website if it loads very slowly, making it worth using tools like Google PageSpeed to make sure that you’re running as fast as you possibly can.
- SEO: Getting your website into the top spots on sites like Google can be hard, but there are plenty of platforms designed to help you with this. By scanning your site and putting the suggestions into action, you could get a lot more people visiting.
#2 Using The Testing
Putting the testing you’ve done into action will be the next stage in this process. Not only do you need to figure out what changes need to be made, but you also need to find a way to make it happen. Learning to do this for yourself will take more time than a lot of people have to spare, and this can make it worth paying someone to do the work for you.
It’s always worth looking for someone with the skills to handle all of this work for you, rather than paying different professionals for each part of it. This will make the whole thing cheaper, while also making it easier to connect all of the work to make sure that it works well together. You can find loads of developers around the web, but you should only trust those who can show that they’ve had success in the past. Building a website is one thing, but making it popular is a totally different game.
#3 Buying Content
Writing content, taking photos, and making videos will be very hard when you’re also trying to run a business or blog. Users will expect to see unique media on your site, though, and this means that you have to work hard to make sure that you are providing it.
There are loads of sites around the web which you can buy content from. Adobe Stock is a great place to get images and videos, and platforms like Fiverr can help you to approach writers to make content for you. This will cost a little bit of money, but will be well worth it when you’re trying to make your site better on the cheap.
#4 Buying A New Theme/Template
Most developers don’t build their websites from scratch, nowadays. Instead, they will use tools like WordPress, SquareSpace, and Wix to get their work done. All of these sites start with themes or templates which can be altered to drastically change the way that the site looks. You can find free themes, though the best are the ones which cost a little bit of money.
You probably won’t need help from your developer to put the theme into action, and there are loads of guides to help you with this. If you do need help, though, many of the companies selling themes will offer this as a service, and this could be cheaper than going to a dedicated professional for it.
#5 PPC Marketing
This next area isn’t one which will directly change the site itself, instead impacting the amount of people who will visit it. PPC advertising works by charging businesses per click on their adverts, making it a cost-effective way to sell your company around the web. You will need to create a campaign and figure out who you’re targeting, but this can have a huge impact on your viewership. Not a lot of blogs are going down this route, making it worth trying it if you want to experiment with your business.
#6 Influencer Marketing
Modern marketing comes in loads of different forms, and a lot of people are looking for new ways to sell their platforms. Influencer marketing offers a great alternative to normal methods, relying on internet celebrities and other popular users to sell your site for you.
This is usually more expensive than PPC advertising, but will have the chance to produce better results, with people trusting the word of the people they like online more than the adverts they see. Of course, though, using these methods in conjunction with one another will usually provide the best results.
With all of this in mind, you should be feeling ready to take on the challenge of improving your website without spending much money on it. A lot of people struggle with this, despite the resources they can find around the web, and this makes it well worth spending some time learning before you dive in. Of course, though, you will have to work hard to find success, even if you make the best website in the world.
