How to Market your Small Business Quickly and Effectively

If you feel as though your business is stagnant, or if you find that your messages are not hitting home like they once did, then there could be a couple of reasons for this. If you need to find out more then take a look below.

Data Cleaning

You shouldn’t be cleaning your data once a year. You should do it once a month. Successful marketing efforts rely on decisions that are driven by data. If your database is neglected, then your entire strategy might be compromised and this is the last thing that you need when you are investing your hard-earned money.

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Know your Audience

If you want to make the most out of your marketing techniques, then you need to understand the people who you are trying to sell to. Define their location, the reason why they’re buying from you, their budget and their likes/dislikes. This will help you to come up with a strategy that is suited to your style of business and it will also give you some degree of target and direction. It also helps to have different strategies in place depending on where your customer is in the buying process. For example, if someone has purchased from you in the past then they might not need as much convincing as someone who has never contacted you in the past.

Content

When you know your audience, it’s much easier for you to create valuable content. Clickbait or even countless sales pitches won’t help you to gain trust from your customers and if anything, it will deter them from your company. If you want to help yourself here, then you need to make it a goal to reach out to your audience on a much more personal level. You need to show them that you understand their needs and that you are willing to meet their requirements. If you are not sure how to do this then stop pushing your product and start focusing more on insight, information and even entertainment. When you do this, you will soon find that you can guide them through their buying journey.

Optimise Emails

A lot of people feel as though they are constantly getting swarmed by emails. On the flip side, 86% of people prefer to communicate via email when discussing business. It can be hard to strike that fine balance, but with a bit of practice you can be sure to get a much higher conversion rate. Try and make sure that your subject line tells the reader what is coming next, and also make sure that your design is optimised for mobile viewing. Lastly, a call to action is essential. If your users don’t know what action they need to take, then you won’t be making it easy for them to do what you want.

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Boost your Social Media

The algorithms for social media are continually evolving. Sometimes, changes like this can make it much more difficult for you to gain traction. Paid advertisements can really help you here and they can also give you that boost you need. Facebook is one of the best sites when it comes to paid advertisements, so experiment a bit and try to work out which keywords bring you the most traffic.

Video

Video content is growing more and more by the year. The human brain is able to process video 60 times faster when compared to written text. This is why brainstorming is always best done with video content. If you want to market your business then it helps to sign up with Snapchat, Instagram Live and even Facebook Stories. If you aren’t sure which type of content you need to be pushing then start out by doing a quick introduction about your business. Try and keep it under 2 minutes where possible, and also make sure that it is informative and engaging. By doing this, you can then be sure to get more traffic and you can also make it way easier for people to trust you. If you want to boost your engagement even more then it helps to add captions to your video. 85% of videos tend to be watched without sound, so it makes sense to appeal to this audience.

Automation

It doesn’t matter how hard you try because you can’t take care of everything. If you attempt, then you will end up dropping the ball and you may even find that your business suffers as a result. You aren’t alone here, but if you want to stop things like this from happening then you need to invest in automation. This will save you time and it will also help you to stay ahead of the curve. Marketing automation can also help you to make the most out of every customer interaction you have. You will be able to identify leads, convert them faster and even get reminders when it’s time to follow up. This can be invaluable to your company and it will also make it way easier for you to stay on top of everything.

Car Advertisements

If you have a fleet of business vehicles, then now is the best time for you to put them to good 

use. You need to invest in things like wrappers or even decals. This will help you to appeal to customers whenever you are out and about, and it will also give you the chance to save money on advertising too.  If you are concerned about the cost of running your fleet then it’s always a good idea for you to invest in petrol storage tanks. When you do this, you can top up right from your business and it will make the whole process way more convenient.

Of course, marketing your business doesn’t have to cost a fortune. There are plenty of ways for you to get your name out there without having to take up too much time in the day and you’d be surprised at how effective some of these marketing methods can be.

Phillipneho

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