How to Make your Website Way More Engaging
If you want to convert your website visitors, then the first thing that you need to do is engage them. If you don’t then you may find that your site stops serving a purpose and that you end up losing money as a result.
Reduce your Page Load Time
Your site will never be engaging if it is slow to load. Your customers may feel as though they have better things to do than to just sit and wait, and in some instances, they may even go to your competition instead. One way for you to stop this from happening would be for you to do a site speed test. When you do, you will then be able to find out why your site is slow, and you can also find out if there are any tweaks that need to be made.
Internal Linking Structure
A good internal linking structure will give your users the chance to navigate your site much easier. This will help you to generate more views per page and it will work wonders for your bounce rate too. These two elements are crucial when it comes to your overall user engagement rate and it will also help you to understand the behaviour of your users more too. When creating your links, you have to make sure that each one has a descriptive anchor text and you also need to make sure that they are very relevant too. Each link should go somewhere new, and you should also include them throughout the page.
Make it Easy for your Visitors to Contact You
If you bury your contact information, then this will make it very difficult for your customers to contact you whenever they have a question. Consider looking into messenger bot marketing or even try and explore the idea of having an online form that people can fill out with their enquiry, so they don’t have to leave your site in order to get in touch with you.
Choose your Writing Style
The style of your writing will have a huge impact on your user engagement. It will determine how your readers respond to your content and it will also define your online presence. When creating content, you need to find out whether it needs to be friendly and conversational or whether it’s going to be professional and informative. The style you choose will largely depend on the type of business you run, but either way, you need to make a decision and you also need to make sure that you stick to it. If you don’t then your engagement rate will plummet, and your users may have a hard time trusting in your site overall.
Use a Responsive Design
Tons of people use their mobile phones to access the internet. This figure is expected to increase over the coming years, so it’s really important that you cater your own site so that it’s able to fulfil the needs of your users. If your site is not responsive, then your users may have a hard time connecting with your site and they might not be able to navigate as easily either.
