5 Reasons Why Every Business Needs To Be On LinkedIn

All businesses know that social media is an important part of their marketing strategy but many companies don’t focus on enough different platforms. Being on Facebook and Twitter is important, but what about LinkedIn? You may already consider LinkedIn a good platform for individuals that are looking to further their career and network with industry professionals, but did you know that it can also benefit your business in a lot of ways. If you aren’t already on LinkedIn, these are some of the biggest reasons why you should be.

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It’s Great For Lead Generation 

Platforms like Twitter, Facebook and Instagram are perfect lead generation tools for business to consumer (B2C) marketing. But if you want a platform for business to business (B2B) marketing, LinkedIn is one of the most effective. Although Twitter is also popular for B2B, LinkedIn lead generation strategies tend to be a lot more successful. If you create a professional page and fill it with good quality content, you can show potential clients why you are the best at what they do. It also gives you a great tool for contacting potential clients directly, so you can generate a lot of qualified leads. 

It Makes You Look More Professional 

Image is everything in business and if you want to get ahead, you need to cultivate a professional image. There are so many ways to do that and it’s important that you put time and money into branding and creating good quality products. However, one of the simplest ways to boost your image and make your business appear more professional is to create a LinkedIn page, so people can easily find you and learn more about your company. Other platforms could be considered less professional in the B2B world, so LinkedIn is a must. 

It Helps You Rank Better On Search 

Getting to the top of search engine results is the holy grail for marketing teams around the world, and it’s incredibly tough to achieve. If you want to boost your rankings, you have to put a lot of time and effort into SEO and, in most cases, it’s best to hire a professional SEO agency to handle it for you. However, one of the simplest ways to give yourself a boost is to create a LinkedIn page. Google ranks LinkedIn business pages and posts very highly, so if you have an SEO optimized page and clear links to your website, you should see a big boost in traffic. 

It Helps You With Hiring 

Hiring the best employees is the only way that your business will thrive, but that can be tough. Even if you write a great job advert, you might not get very many good candidates applying and that means that you’re stuck choosing the best of a bad bunch. But if you can go out and search for the most qualified people with a lot of great experience, you can fill your business with the best possible people for the job. LinkedIn is a great tool for finding new employees and checking their job history, and it allows you to contact them easily. People that are active on LinkedIn also tend to network a lot with other businesses. This means that you are bringing in people that have existing relationships with potential clients and your business will benefit from those relationships. What could be better than hiring a new employee who brings along 5 new clients with them? 

You Can Keep Tabs On The Competition

Businesses use LinkedIn to post content about the business and share news about their performance. This is a good way to generate leads, but it also gives you the opportunity to keep tabs on the competition. By checking up on your competitors on LinkedIn, you can see whether they have plans to release any new products or whether they are outperforming you in certain areas. This gives you the chance to adapt your business model and take steps to keep up with the competition. However, you need to remember that this works both ways and your competitors are probably checking up on you as well, so be careful about what you post because you don’t want to give too much away. 

LinkedIn is overlooked by many businesses and they focus all of their efforts on other platforms, but this is a big mistake. LinkedIn is a brilliant tool that can help you to generate a lot of new leads, especially in the B2B sector. It’s also great for hiring new employees and keeping an eye on your competitors, so if you don’t already have a page set up, get started right away. 


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