5 Essential Elements To Nail When You Launch Your Website


When you first decide to go into business for yourself, there are always going to be a wide range of different areas that you need to work on. Not only do you have your business plan, but you also have a full range of other operational areas to concentrate on, like your marketing, production, and finance. And it can be a lot of work. But starting a business wouldn’t be the same without it. Because nothing in this world is really worth having unless you have to work at it. However, when it comes to one certain area of your business, you really do have to make sure that you get it right. And that’s your website. Of all the different areas of your business, your website connects to your customers, so it’s important that it’s perfect. Let’s take a look at what you can do to get it right.

  1. The Name

First of all, you really have to be sure that you get the name of your business right. No matter whether you decide to name it after yourself, something industry related, or completely make the name up, you have to go with something that’s going to work for your business and branding. But at the same time, it also has to work for your domain. So be sure that you can find out a great domain name to go with it too.  My wife’s business Superkidz came about after getting superhero pictures made up of our kids, this blog (Dadimprovement) came about as part of me wanting to improve myself and another blog I write for (Phils5cents) is a review site that admittedly came about after a dare from a friend to review the 50 Shades of Grey movie.

  1. The Design

Next, another incredibly important element is the design. And here, you have to really make sure that you’re working with user centric design to make the right impression. Your design shouldn’t just be appealing and work with your brand, but it has to work for your customer too. You need to be able to draw in the custom and ensure that they can use your site as well as they need to.

  1. The Content

From here, you then need to focus on the content. Because a great looking site is kind of useless unless it has some great content to go with it. No matter what your business does, or who your customer is, be sure that you’re putting out great content that will engage your end user, and really show off your business in its best light.

  1. The Functionality

Then, you need to nail the functionality too. This relates to the idea of your design being tailor to your user in a way, because the functionality needs to be right. You have to know exactly what it is that your customers will need to do on site, to then be able to allow them to do this. So be sure that you can get your functionality right from here.

  1. Calls To Action

Finally, you then need to make sure that you have the right calls to action in place on the website. Because at the end of the day, you want your customers to come onto your website and then take action. Whether it’s to read something, click on something, or buy something. So be sure to fine-tune your calls to action so that you’ll get the most out of your customers when they visit the site.


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