4 Things You Can do to Make Your Small Remodeling Business More Profitable
If you find yourself losing sleep at night asking yourself why it’s difficult to run and make money in your small remodeling business, then you need to do something about it. As a mompreneur, you were very excited to launch your own business. You were enthusiastic and worked hard to make more money.
Over the years, you have had your ups and downs, but you always managed to make things work. However, times have changed and your business is struggling. How then do you get things back to how they used to be?
Reduce costs
It’s expensive to be complacent in this industry. Most contractors take advantage of their customers to make up for the discounts and costs of bringing in new customers. A complaint from one client on Facebook, Yelp, or Angie’s List could destroy your reputation. To keep your costs down, ensure that you source your primers and other construction products from the right vendors.
Turn your website into a source of information
Most people want to do the little home remodels themselves, and the first place they turn for information is the internet. Some will start by watching how-to videos on YouTube and gather new ideas from sites like Houzz, HGTV, Pinterest, and The Spruce. Others will go straight away and search for remodeling ideas on search engines like Google.
When a potential client types a phrase like “kitchen remodel ideas” on Google, they will receive several articles that talk about kitchen remodeling. On the other hand, when the user searches for “a kitchen remodeler near me,” they’ll get results of contractors near them. The main difference between the two is the intent. Therefore, to get your search engine to recognize your business, optimize your content to support both search intents.
Understand that knowing how to do your job isn’t enough
You started your small home remodel business because you know how to mud walls, and you’re an experienced contractor. However, for your business to grow, you also need to know how to lead and manage. Keep in mind that contracting and leading or managing a remodeling business are two different skill sets.
Change your attitude about people
As a business owner, sometimes you wish that other people working in your business would think and work like you. However, this will not happen because it’s impossible to make people be like you. If you emulate your parents who worked 70 hours a week, you should know that times have changed and people want a work-life balance.
To make things better, you should build a team of people and not just hire workers who are there until they find something better. Here are three ideas that will help you:
- Interview a person and learn more about their work skills
- If you don’t like them, lose them
- Celebrate team members who do their work better than you
Bottom Line
If being a mompreneur in the construction industry was easy, others would be doing it. After being in the home remodeling industry for years, it can be challenging to change how you do things. However, you need to make the above changes and improve on your marketing strategies for your business to become more profitable.
